# Commercial Posture

This page defines what sales and marketing can safely claim today from the source-backed product
state, plus what should be treated as internal recommendation rather than a shipped commercial SKU.

## Current Source-Backed Commercial Facts

| Topic | Current truth |
| --- | --- |
| Product pricing in the catalog | Current product catalog entries use `priceLabel: "Free"` |
| Product maturity in the catalog | Current product catalog entries use `statusLabel: "Beta"` |
| Distribution posture | Catalog entries point to `https://zonegaze.com/downloads` |
| Funding posture | Docs currently recommend simple donation support, not embedded billing |
| Donation activation | Donation UI should stay disabled until the payment destination is verified |
| Product model | Matrix is the host product and the plugins provide the combined functionality |

## Safe Claims Right Now

- "ZoneGaze Matrix is currently documented as a free beta."
- "The product is local-first and plugin-based."
- "Users can adopt the shell and then install the workflows they need."
- "The catalog already includes engineering, knowledge, creative, research, and social workflow surfaces."
- "Some integrations are current today, while broader coordination remains planned."

## Claims That Need Qualification

| Claim area | Safe qualified wording |
| --- | --- |
| Enterprise readiness | "Useful for serious workflows today, but still cataloged as beta." |
| Social Studio publishing | "Supports local-first planning/export workflows today; direct official publish adapters are future-facing." |
| Cross-plugin automation | "Several plugin interactions exist now; deeper automatic coordination is part of product direction." |
| Commercial packaging | "The current catalog is free; future paid packaging is not yet defined in source." |

## Claims To Avoid

- Do not present a finalized paid pricing table as if it already exists in product.
- Do not imply that donations or billing are already enabled in the app when the docs explicitly
  say not to show the live donation action until verified.
- Do not claim that every plugin is production-hardened enterprise software.
- Do not claim official direct publishing adapters for Social Studio unless they are actually added.

## Recommended Present-Day Commercial Framing

These are internal recommendations for how to discuss commercial motion without misrepresenting the
current product state.

### 1. Free Evaluation

- Best for self-serve technical users
- Message: "Start with the free beta and adopt the plugins you need."

### 2. Pilot Or Design-Partner Motion

- Best for teams that want workflow shaping, feedback loops, or close product collaboration
- Message: "Use the current product for a defined workflow pilot while shaping the next layer of
  integration."

### 3. Custom Services Or Support Conversation

- Best when a buyer asks for rollout help, workflow design, or integration guidance
- Message: "The current product catalog is free beta; any paid support or custom work should be
  framed as a separate engagement until formal packaging exists."

## Recommended Future Packaging Language

This is recommendation only, not current shipped packaging:

- Matrix Core: shell, plugin lifecycle, shared settings, runtime surfaces
- Engineering Bundle: Flow, Code, Git, Chat, Research
- Knowledge Bundle: Chat, Joplin, Whispr, Research
- Creative Bundle: Open Design plus supporting context plugins
- Social Operations Bundle: Social Studio with related capture, research, and design plugins

If future packaging is discussed, label it clearly as "planned commercial structure" or
"recommended packaging direction," not as a present catalog fact.

## Source Pointers

- [`flow/contracts/src/zonegaze-products.ts`](../../flow/contracts/src/zonegaze-products.ts)
- [Support funding](../architecture/support-funding.md)
- [ZoneGaze Matrix overview](../product/zonegaze-matrix.md)
- [Matrix feature catalog](../features/matrix-feature-catalog.md)

